Social Media as a Brand

Having worked for various companies and managing their social media accounts, I feel like I have a pretty good idea on how to develop a brand on social media across various platforms, how to build their identity according to what channel I’m using and who the target audience is. However, when it comes to a…

3 Reasons to Use Social Media as a Business

Social Media can be an incredible tool for businesses all around the world – when used correctly. It establishes presence, increases credibility in the business and delivers a message that most other channels of communication just don’t. Of course, there are many ways of using social media, but I will be focusing on the 3…

Micromanagement

Companies face many issues. Lack of organisation, communication and know-how are some of them. But one that seems to be a constant in business is bad management. Bad management is a big problem, but here’s one of my least favourite managers in the world – the one that micromanages everything. Micromanagement is a big issue…

6 Communication Points to Make You a Better Professional

The area of business I focus on the most is communications. Specially marketing communications. This is a key area in any organisation, as it is clearly distinguishable when a company has communication at the heart of its business. Communicating is important on all aspects of life, and for business this still holds true. From internal…

Office Jobs – 3 Tips to Improve Your Motivation

I know some people love it. And I know some actually strive in an office job – it helps you communicate with your teammates, keeps you focused on finishing your tasks and creates a company culture hard to get otherwise. The thing is: it also demotivates you and kills your creativity at times. When your…

The Importance of Giving Back

When you’re part of a big company, new opportunities present themselves for giving back to those less fortunate, to those that actually need it. I think this is something great about being part of a company that actually cares about communities and helping others achieve everything they set their minds to. To give this opportunity…

E-mail merge

I’ve recently realised some SMEs don’t know about/how to use mail merge. Mail merge has many advantages, the main one being that you get to save a lot of time sending material (marketing or not) to a large batch of people. I’m going to be explaining just a little bit more about the e-mail side:…

Business – How to Succeed?

Business is a very complicated concept, more complicated than some individuals believe it to be. Business isn’t just about a trade. It’s not solely about approaching customers. Business is a collection of departments that work together to achieve a strong brand image that is perceived as efficient. One could argue that small businesses do not…

Marketing

Marketing is a fundamental part of any business. As many other topics before, marketing has received a bad reputation among the general society, as it is perceived as unethical. Whilst this negative image of marketing might have generated due to certain unethical activities by various companies throughout the years, it must be made clear that…