Social Media as a Brand

Having worked for various companies and managing their social media accounts, I feel like I have a pretty good idea on how to develop a brand on social media across various platforms, how to build their identity according to what channel I’m using and who the target audience is. However, when it comes to a…

3 Reasons to Use Social Media as a Business

Social Media can be an incredible tool for businesses all around the world – when used correctly. It establishes presence, increases credibility in the business and delivers a message that most other channels of communication just don’t. Of course, there are many ways of using social media, but I will be focusing on the 3…